New to outcomes engineering?
Outcomes engineering is the label we put on the art of navigating all the nonsense and actually getting stuff done. And we know just how hard that can be!
So whether you’re an analyst, a developer, a product manager, or a coach of some kind – if you’re trying to get stuff done – you’re all welcome here!
Latest thinks …
We spend quite a bit of time mulling how all this works gestures vaguely all around. And every month we write down what we’re thinking about. The result? A Jimmy think!

Right-Size Is Not One-Size: How Process Can Be A Recipe For Failure
Just as no single recipe works for every dish, no single process works for every business scenario. This article uses cooking as a lens to explore how we can right-size our process — adding rigour where it matters while avoiding the waste of unnecessary steps.
Because sometimes, you are attempting a soufflé. And at other times you just want a fried egg.
Jimmy methods
The Jimmy methods are the things that we have found to be true across multiple domains, programmes, and environments. You don’t always apply them in the same way — right-size isn’t the same size everywhere — but if applied thoughtfully, will help you to be seriously effective.
Right-size the rigour
Match your process to the risk and the stakes.
Think big, move small
Understand the context; take manageable steps.
Jimmy tools
There’s a technique that you can use to tackle every dilemma, and a tried and true Jimmy tool for the ones we use the most!
Value/effort map
Work out what to work on next.
Acceptance criteria
Define a feature in yes or no terms.
Story map
Document an entire system’s functionality.